Here are some industry tips that I've learned along the way. Sellers need to be sure to ask the right questions when interviewing agents to list their house.
1. Professional Photography: Regardless of the home size, the photos are the first impression & they need to showcase your home in the best possible light. Cell phone photography just won't cut it! And unless your agent is also a professional photographer, you should expect that he or she will be hiring someone else to handle the photography. Do your research---ask to see a few examples of their previous listings. Once the photos have been taken & the listing is posted make sure you have reviewed it & that you are are completely satisfied with the listing (would you buy your house if you saw the photos as a buyer?).
2. Expanded online presence: From social media to enhanced Zillow listings. Your agent should be able to describe the additional social media & online presence that he or she will be able to generate for more exposure of your home. SEO searches, Google+ posts, Facebook Ads, IDX search engines, etc. Your home deserves every effort & there is much more that can be done in addition to submitting a listing on MLS.
3. Follow through: Do what you say, say what you mean! Your agent should be clear about the services that he or she will provide. Your agent should be accessible & available. You should not feel like your agent is too busy.
4. Organizational Systems: Your agent should be able to outline the systems that are in place to keep your listing on track & moving forward at all times. From electronic signature platforms, to apps that develop a shared timeline to meet deadlines, there are a lot of moving parts to a real estate sales transaction & your agent needs to have systems in place in order to stay in charge.
There's a lot more to it than just putting up a For Sale sign and posting a listing on MLS! Ask me how I am successful & how I make sure my sellers are over the moon with the service I provide!
Program Manager of EHBRI
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